KFB TV documentary
tackles
animal welfare
People’s attitudes
toward eating are
changing. The ways
consumers think, act
and react to their
food and the animals
it comes from impact
everything
associated with it –
starting with the
farmer who raises
the animal. The men,
women and families
who raise farm
animals care about
their health and
well-being. They
care, because
healthy animals mean
healthy food.
“The Care & Feeding
of Farm Animals,”
the latest in a
series of
award-winning Kansas
Farm Bureau
television
documentaries,
drills into these
trends. It documents
how farmers and
ranchers are
adapting and
illustrate the care,
empathy and passion
involved in raising
animals for food.
The target audience
is the majority of
Kansans who lack a
direct, personal
connection with
animal agriculture,
yet enjoy and depend
on beef, pork and
dairy products.
It’s the story of a
traditional Kansas
culture of care and
compassion that has
not been widely
told.
