Special sale shows positives of age and source verification  Fawna Henke

A common question I hear everyday working with Beef Verification Solution is how will this program benefit me if I am not retaining ownership on my cattle?  It is a known fact that retaining ownership is the surest way to position your operation for capturing premiums available for verified cattle.  There are other options for marketing though.  The one I would like to focus on today is Special Age & Source Verified Sales.  Listed below is such a sale that is coming up.   

Kyle Zimmerman, owner of Wakeeney Livestock in Wakeeney, Kansas is working with us to have an age and source verified sale this coming January for his producers.  Kyle feels that this is an excellent way to open up new market channels.  He stated, “This is the way of the future. It’s a great opportunity to add value to your calves.” 

If you are not in the immediate area, don’t be so fast to dismiss this information.  Is there a sale barn in your area that may be interested in hosting such a sale?  Marketing your calves at the same time as others provides a larger group of calves to potentially interest more buyers.  If you or an auction market in your area may be interested, contact me today!