For the week of May 15, 2017
Then and now
By John Schlageck, Kansas Farm Bureau
Until recently, I often stopped by the corner convenience store after work to treat my sweet tooth. From the time I was four-years-old and walked barefoot down to Vern Wagner’s little general store, I’ve always enjoyed the wonderful taste of chocolate.
Today, I wind up plunking down a buck and a half ($1.50) for my favorite candy – either Reese’s peanut butter cups or the mouthwatering, chocolate-covered Twix sticks. While these chocolate treats taste every bit as good as any “Denver Sandwich” or “Cherry Mash” I ate as a boy, today’s bar appears to be about half the size.
Now that I think about it, $1.50 is much easier to come by today than a nickel when I was a youngster growing up in the northwestern Kansas farm community of Seguin. Back then, men worked 12 and 14-hour days on the farm for as little as $1 an hour.
My dad talked about men working for 50 cents a day during the Great Depression. Back then, you could buy an acre of ground for about the same price you would pay for a five-stick pack of Juicy Fruit gum today.
For most people in this part of the country, times were rough in those days, and they were ready and willing to work for nearly nothing – just to keep bread on the family table. Fifty cents for a day’s wages went a long way toward buying food for a family before World War II.
Recalling those days some 80 years ago, Dad told me bacon sold for 15 cents a pound, eggs cost a dime a dozen, Ivory soap sold at five bars for a quarter, butter cost 20 cents a pound and a large loaf of bread was two pennies.
They’re something people toss away today because they won’t buy anything. Some people still pick up these discarded relics, adhering to the adage, A penny saved, a penny earned.
Like food, clothing also cost little by today’s standards. Seventy years ago, shoes sold for two bucks a pair. You could buy a pretty nifty suit for less than $10.
Dad had a brother and brother-in-law who owned a car dealership back in those days. I can remember them talking about a Model T with a sticker price of $300 about the time their parents ushered in the Roaring ‘20s. A full tank of gas (10 gallons) sold for less than $2, a quart of oil cost three bits, and air for the tires was free.
What I wouldn’t give to fill my vehicle with one Andrew Jackson (bill) today.
It’s fun remembering days of yesteryear and comparing them to today. While a lot has changed, my sweet tooth hasn’t.
John Schlageck is a leading commentator on agriculture and rural Kansas. Born and raised on a diversified farm in northwestern Kansas, his writing reflects a lifetime of experience, knowledge and passion.