April 17-18, 2019 - Manhattan, KS
A generic approach to communication does not work in today’s information climate. Each market poses unique challenges and opportunities to engage. KFB members must be able to provide credible information and share their own story of agriculture through various outlets. This training will aim to provide our members with the skills necessary to use their stories, statistics, and key messages to make their messages stand out and connect with relevant audiences.
Participants will be screened from an application-based process. Applicants must be willing and able to be part of KFB’s internal network of spokespeople to use for media, legislative testimony and social media purposes.
After selection, participants will be asked to select an issue or challenge (from a selection) facing agriculture as a platform for the training. Prior to the training, participants will prepare a three-minute speech covering the importance of the issue and why it affects farmers and ranchers in Kansas. They will deliver the prepared presentation, receive feedback, and utilize this as a platform for applications through media, social media and legislative testimony.
The CMS training will be held at the KFB offices located in Manhattan. Lodging will be provided for two nights and meals during the program are covered.
Wednesday, April 17:
1:00 p.m. Welcome, overview of expectations, introduction of participants
1:30 p.m. Delivery of prepared speeches
2:30 p.m. Break
2:45 p.m. Telling Your Story
4:00 p.m. Presentation Skills
5:30 p.m. Break for Dinner
7:00 p.m. Preparing Your Speech
8:30 p.m. Adjourn
Evening Preparation for final presentations
Thursday, April 18:
9:30 a.m. Media Practice (breaks as schedules allow)
11:00 a.m. Social Media Training
12:00 p.m. Break for lunch (including continued media practice)
1:30 p.m. Legislative Testimony
3:00 p.m. Final presentation with time for Q&A
5:00 p.m. Closing and Call to Action by KFB President and/or CEO
6:00 p.m. Group celebration dinner
For questions about the training or application, please contact Jill Casten at (785) 587-6124 or firstname.lastname@example.org.