Insight by John Schlageck

Insight by John Schlageck



Develop dialogue


Still, no one wants to be educated or preached to. Humans like to engage in conversations. They like give and take. Usually, if a person is knowledgeable about a profession like raising cattle, another person who doesn’t know about the livestock industry may be curious and willing to listen.

The old red barn (ain’t what she used to be)


Hay tongs also competed for space in the barn. Here and there a busted plow stock leaned against a wooden wall. Some corners were crowded with pitchforks and an occasional come-along. Tangled, broken, bailing twine littered the damp dirt floor mingling with the smells of rusting iron, manure and mildewed leather.

Shop smart


Smart shopping can result in satisfaction instead of frustration. Initially this satisfaction results from actual savings in the family’s food budget. The wise shopper realizes intelligent buying keeps our food industry the best in the world.



It’s key for consumers, along with farmers and ranchers to understand and respect one another. This country and the world cannot hope to feed its people sustainably without the support of the many thousands of family farms and ranches across the country.

Enjoy bread


Today’s well-informed consumer continues to understand the importance of increasing the consumption of whole grains. The convenience and nutrition of wheat makes it a natural for our fast-paced society.

Better than expected


Amazingly enough this year’s wheat crop demonstrated its ever-enduring properties. It also proved once again, wheat needs timely moisture to produce an abundant crop.

The fruits of our labor


Few things are better in life than fresh sweet corn picked, steamed and served slathered with butter a few minutes before lunch or dinner. The kernels taste as sweet as candy. Yep, tomatoes, cucumbers, cantaloupes and watermelons all taste better when they’re “fresh picked.”

Noble profession


Farmers and ranchers must talk about their commitment to doing the right thing – their commitment to values and ethics – not just science. While agriculture has plenty of evidence to demonstrate this profession is doing the right thing, it relies too much on that language. It is more important to engage the public on a value’s basis.

The art of second thought


When writing, choose the best word to say what you want to convey. Never settle for meaningless exclamation points, bold-faced or underlined words.

A winning proposition


Local farmer' markets allow access to fresh food and the joy of connecting with a farmer or rancher is something that is resonating with more and more people. Key here is the opportunity for consumers to talk to the people producing the food.